As stewards of taxpayer and stakeholder resources, public sector organizations and programs have a pressing need to strategically, consistently, and accurately communicate and market key messages to those stakeholders, employees, and customers. ICOR utilizes a strategic approach and integrated framework to build compelling, sustainable messaging platforms for our clients. The framework begins with researching all facets of the client’s operating environment and target audiences. Utilizing our Communications Playbooks^sm and messaging guides, our approach leads to the development of key and supporting messages that are linked to the mission, and “one voice” through which our clients communicate to their various audiences - ensuring that awareness and brand development are further developed and strengthened. We work with our clients to understand their business and barriers, and create supporting messaging and positioning platforms that become the foundation for their strategic communications plans and outreach campaigns. Far beyond traditional communications approaches, our approach is tightly integrated into the strategic and organizational change management agendas of our clients’ organizations – leading to increased understanding, buy-in, and support – both internally and externally. Our Strategic Communications services include:

• Communications Strategy. Designing research-driven strategies to identify key drivers, audiences, and desired organizational outcomes.
• Messaging. Facilitation to promote a systematic, thought-provoking exploration of the activities in which our clients participate, how they wish to be perceived by internal and external stakeholders, what their strengths and weaknesses are, and what additional variables impact their current and future positions.
• Positioning. Creating positioning platforms that identify and position messages that provide clarity and address the specific needs of individual stakeholders, groups, and sub-groups that have a stake in our clients’ missions.
• Brand Strategy. Focusing strategic communications efforts to develop and maximize the power of our clients’ agency and program-level brands by identifying and addressing an emotional connection that our clients establish with their stakeholders.
• Campaign Design, Execution, and Measurement. Developing, executing, and measuring comprehensive internal and external communications campaign plans and creative collateral that strategically deliver messages to the right audiences at the right times, directly and indirectly influence audiences in order to ensure understanding and buy-in, and maximize the impact of communications in order to increase brand recognition.